CHELSEA — Popular specialty store Pearl River Mart, which reopened as a pop-up last fall after closing its longtime SoHo store, will launch a second outpost inside Chelsea Market.
The store is expanding into the food hall at 75 Ninth Ave., near West 14th Street, in November, the company said in a statement on its website.
The shop signed a 12-year lease for the 3,500-square-foot space, the Wall Street Journal reported.
“In addition to a focus on food, kitchenware, and other Pearl River favorites, there will be performances, talks, cultural activities and food events,” the statement said.
“We’re beyond excited to be partnering with this NYC foodie household name!”
After a rent hike forced the longtime Pearl River Mart in SoHo to close in the spring of 2016, the company relaunched a pop-up shop in TriBeCa.
Pearl River Mart president Joanne Kwong, the daughter-in-law of the store’s founder, told the Journal that “places like Chelsea Market appreciate retailers that have some type of color to them.”
“A store like Pearl River is kind of like New York in a way. It’s colorful, very energetic and quirky,” she told the paper.
“For a retailer to have access to that much foot traffic is a dream come true.”