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StubHub Flagship Store Aims to Help Tourists Figure Out What to Do in NYC

By Maya Rajamani | June 16, 2017 3:25pm | Updated on June 19, 2017 9:55am
 A brick-and-mortar  StubHub  store that helps visitors find events to attend is opening its doors in Midtown next week.
StubHub Flagship Store
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MIDTOWN — A brick-and-mortar StubHub store that helps visitors find events to attend is opening its doors in Midtown next week.

The online ticket exchange’s new flagship at 1412 Broadway, near West 39th Street, will house self-serve ticket kiosks, an event space, a photo booth and a screen that displays activities happening around the city when it opens on June 20, the company said in a release.

Patrons will still be buying and selling tickets from the same pool of tickets that exists online, but the store will be “a little more discovery-focused than the normal transactional focus we have now,” StubHub spokesman Cameron Papp explained.

“A lot of people go to StubHub now when they know they want to see ‘Hamilton,’” he said. “This is designed [for] when you walk in, and you’re not sure.”

Customer-service experts will be on hand to help visitors hoping to buy and sell tickets, and a new app will help them find shows, games and other events to catch.

The event space for meet-and-greets and performances. (DNAinfo/Maya Rajamani)

“Essentially, it will say, ‘What do you want to do in New York today?’” Papp said of the app.

StubHub has a other stores in places like Chicago and Los Angeles, but those are mainly dedicated to picking up and dropping off tickets, he said.

The new flagship will host events like autograph signings and meet-ups, and may eventually offer musical performances, he added.

On its opening day, former Knicks players John Starks and Larry Johnson will be signing autographs and taking photos with fans inside the space from noon to 1:30 p.m., a StubHub spokeswoman said.

Anyone can visit and use the photo booth inside the store, Papp added.

“The booth is totally free — [it’s] just another perk for people stopping in."