ASTORIA — Lockwood, a popular lifestyle boutique with four locations in Queens, is expanding with another shop in the neighborhood that will sell stationery, greeting cards, notebooks and other paper goods, according to its owner.
Lockwood Paper will open this summer at 33-02 Broadway near 33rd Street, taking over the space currently occupied by Lockwood Style, the brand's clothing shop for women that opened in 2014, which will in turn be moving to a bigger storefront around the corner.
The new stationery store — which will be located next to the original Lockwood shop at 32-15 33rd St. — will offer an extensive collection of notebooks, journals, planners, pens, pencils, as well as a gift wrapping station where customers can get their purchases professionally wrapped.
"Really good everyday basics at a lot of different price points," said owner Mackenzi Farquer, who first posted about the expansion on We Heart Astoria, a neighborhood blog she also runs.
The shop will appeal to people who love notebooks and planners, she said.
"[It's] intended to be a super selection for people who are really inspired by that product category," she said. "I know that’s sort of like a cult thing."
Meanwhile, Lockwood Style will be moving into a bigger storefront just around the corner at 33-06 Broadway, in a space that used to be a discount store.
It will continue to sell its mix of women's clothing, shoes, jewelry and bags, but with a bigger selection, including more plus-sized options and "an expanded collection of basics," according to Farquer.
"That slip that you have to have for that dress, an amazing bodysuit or tank top — the easiest things to wear," she explained.
Lockwood's original location at 32-15 33rd St. — which sells home decor, gifts and quirky accessories, including an array of Queens and Astoria-themed items — will remain the same, though shoppers can expect to see more kitchen and bar goods to fill the space left by the stationary products that will be moving next door.
The retail brand got its start as a single store in Astoria called SITE NYC, which opened on 34th Avenue in 2007. Farquer closed it in 2013 and reopened on 33rd Street and Broadway under the Lockwood name.
Lockwood Paper and the expanded Lockwood Style are expected to open in August or September, Farquer said.