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Ads for Ex-Gov. Spitzer's Luxe High Rise Features Not-Subtle Nod to Pot

 The website for 420 Kent feature the words,
The website for 420 Kent feature the words, "Hi. It's 420," and went live on April 20th.
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420 Kent Avenue

WILLIAMSBURG — The ad campaign for former Governor Eliot Spitzer's waterfront tower construction is a bit blunt.

The disgraced state leader, who opposed legalizing medical marijuana while campaigning for office, seems to have softened his stance towards the wacky tobacky, for marketing purposes at least, at his forthcoming 420 Kent Avenue.

The website for Spitzer's 22-story luxury rental building went live on April 20 featuring a bird's eye-view of the project with the words, "Hi. It's 420," a not-so-subtle nod to the stoner holiday.

Spitzer, who's taken on much of his family's expanding real estate empire, reversed his stance on ganja after getting into office, saying he would consider legalizing medical marijuana. The push didn't get very far because he was forced out of office 2008 for trying to hide his dalliances with a prostitute.

 Architects say that the
Architects say that the "creation of 'boxes' allows for most units to become corner," for the apartment tower at 420 Kent Ave.
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ODA Architects

A rep for Citi Habitats, which is in charge of marketing the development, didn't respond to a request for comment immediately on the cheeky pot-themed ad for the building.

Twenty percent of the 857-apartment waterfront complex will be subsidized for low and moderate income New Yorkers. It will include 77,000 square feet of grassy outdoor space and is expected to be completed in 2018.