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Burger Chain Co-Owned by Mark Wahlberg Eyes Upper East Side Location

By Shaye Weaver | February 8, 2017 3:03pm
 1633 Second Ave.
1633 Second Ave.
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DNAinfo/Shaye Weaver

YORKVILLE — A burger chain co-owned by actor Mark Wahlberg is looking to open its first Manhattan eatery on Second Avenue, records show.

Wahlburgers — which so far has one location in New York City, in Coney Island and another opening at Times Square — is eyeing a storefront at 1633 Second Ave. and East 85th Street, a block away from the new Second Avenue Subway stop, according to plans filed with Community Board 8 and the State Liquor Authority.

The plans show an 81-seat restaurant with an L-shaped bar, and the company has filed an application for a liquor location at the address, documents show.

Mindy Valone, a spokeswoman for the chain, would not confirm the plans.

"Wahlburgers is looking at locations throughout New York City, but there is no confirmation whatsoever on the Upper East Side location," she said.

Wahlburgers' menu includes its signature alcoholic "adult frappes and floats," including a "S'mores" variety made with marshmallow-flavored vodka, the "Funky Monkey" made with vanilla vodka, and the "Mud Pie" made with coffee liquor and vanilla vodka. 

The drink menu would also include cocktails, beer, wines and a "Coney Island Root Beer Float" made with Coney Island Hard Root Beer over vanilla ice cream, according to the restaurant's proposed menu submitted to CB8. 


Would you like an Adult Frappe or a cocktail from the #Wahlburgers bar?

A photo posted by Wahlburgers (@wahlburgersrestaurant) on

Customers can also choose from an array of burgers, including "Our Burger," "Dad's Basic Burger," or the "Double Decker" and "Triple Decker" burgers. All the burgers come with Wahlburg's housemade pickles and sauce.

There's also "The Beast" burger made with two 5-ounce patties, pulled pork, house-made blue cheese sauce, pickles, and barbecue sauce.

Burger prices range from $7.95 to $11.95, and adult frappes are priced at $12 apiece, according to Wahlburgers' menu.

If burgers aren't your thing, Wahlburgers also has a number of sandwiches, salads, and pastas like mac n' cheese with smoked bacon.

The company, owned by Paul Wahlberg and his actor brothers Donnie and Mark, started in Hingham, Massachusetts, and now has 12 franchises across the nation and one in Canada.

The liquor license application for the Second Avenue spot will be voted on during Wednesday night's CB 8 Land Use Committee meeting at 6:30 p.m. The community board's role is advisory, and the application will still need final approval from the SLA.

The new restaurant, if it goes forward, will replace the now closed Greek restaurant known as 1633 that opened in June last year.