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PHOTOS: Target Opens in TriBeCa

 The 45,000-square-foot Greenwich Street Target soft-opened Wednesday.
The 45,000-square-foot Greenwich Street Target soft-opened Wednesday.
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DNAinfo/Irene Plagianos

TRIBECA —  Target has arrived in the neighborhood.

The big-box retailer's 45,000-square-foot store, at 255 Greenwich St., soft-opened Wednesday, with shoppers milling through the new location's budget-conscious wares.

The two-level location is one of Target's "flexible format" stores, which is smaller and caters to an urban customer, said Target spokeswoman Kirsty Welker.

The flexible format stores "aren't just downsized, they are customized," she explained. "Here in TriBeCa, there's a mix of young families, professionals and tourists, and we're looking for a balance. We want to be useful for the neighborhood."

The location, for example, sells furniture made for smaller spaces and packaging that's more commuter-friendly, like a single roll of paper towels instead of a 12-pack.

Specifically unique to the TriBeCa location is a Chobani Cafe — featuring the brand's "yogurt bar," where its yogurt is combined with a variety of fresh ingredients like fruit, nuts and spices — as well as a host of sandwiches and salads. The bar also has cold brew coffee and lattes on tap.

Clothing and the yogurt bar are featured on the first floor, while below-ground shoppers will find the gamut of Target goods — including produce and other food items,  children's toys, office and school supplies, electronics, household products and makeup.

Though the outpost's official grand opening is Sunday, shoppers were already streaming in Wednesday morning.

"As a mom and longtime resident, I'm thrilled for this location," said neighbor Denise Courter. "It's really great to have everything from affordable school supplies to kids Halloween costumes in one location."

Despite her enthusiasm, Courter said she understands that not everyone is happy about another generic chain setting up shop in the neighborhood, while smaller mom-and-pop stores are being pushed out of the area.

"I want to still support my local farmers market, our local stores, but I think there's room for both, especially when you have a family and regardless of how affluent the zip code is," she said. "You're stretching your dollars to make it all work."

Photos by Irene Plagianos.