LOWER EAST SIDE — Creative streetwear boutique and art gallery Reed Space will shutter its flagship store on Orchard Street on Sept. 30 with vague plans of unfurling a new Manhattan location in the near future.
The self-described “lifestyle boutique” — which has hawked casual and athletic apparel, lifestyle publications, and artwork out of 151 Orchard St. for roughly 15 years — will clear out in the coming month as the brand prepares for a reinvention, said the shop’s manager.
“[Founder Jeff Ng] wanted to revamp our whole image of what we want to do for the culture and the people, so we’re probably going to look into a new direction starting next year,” said manager Ted Sazon, who was tight-lipped on the details surrounding changes coming to the brand.
The Reed Space team has posted a notice of the closure on the windows of the flagship shop, stating the time has come for a “complete reset.”
"In 2001, we redefined what Retail meant. What Curation meant. What a Community Space meant," reads the notice. "We now feel it is time ot redefine once again."
Since launching in the Lower East Side in 2001, Reed Space has opened shops in Queens as well as two California locations, in Glendale and San Francisco.
The store's new location is still undecided, said Sazon, but operators are planning on opening a new space in Manhattan.
Editor's Note: A previous version of this story included information from Sazon partially attributing the closure to conflict with the landlord. Sazon has since said he was misinformed.