HARLEM — A splash of color has been added to the East River Esplanade.
Friends of the East River Esplanade, a local conservancy group, unveiled a public art project on 116th Street and FDR Drive Wednesday in an effort to beautify the waterfront and drum up interest in the area.
The installation is dubbed “NEVERENDINGOGO”—and it’s fitting.
The kaleidoscopic banner is 7 feet tall and spans more than 60 feet to convey the constant motion of the city, the East River and the bustling thoroughfare.
Last year the group installed a public art mural for the first time on East Harlem's waterfront park, DNAinfo New York reported.
This year, the group enlisted renowned artist Kenny Scharf to create the banner and an idle brick column of colorful cartoon faces, which is similar to an exhibition of Scharf’s work at the Nassau County Museum of Art.
The banner is attached to a chain-linked fence that prevents people from falling into the East River.
The banner is expected to remain up until the end of September and the brick column is slated to remain until June 2017.