HUDSON SQUARE — The new Cadillac headquarters on Hudson Street will hold an interactive art gallery, a boutique store featuring different up-and-coming designers and a coffee shop.
The ground floor of their space at 330 Hudson St. will be known as "Cadillac House," according to a spokesman for the company, and will "serve as a rotating space for events, concerts and collaborative partnerships."
Two such partnerships are already in the works, with arts and culture magazine Visionaire and with the Council of Fashion Designers of America.
The interactive art gallery will be backed by Visionaire, with a new installation every three months, skewing toward large-scale, "multi-sensory" works that play with light.
The CFDA "Retail Lab" boutique will feature a different rising designer every three months. It goes hand-in-hand with a mentor-style program to give designers — who must apply to the program — the chance to get experience with the guidance of industry experts. The first designer to be featured will be Timo Weiland, whose store will open in July.
The venture is funded by Cadillac, and the company will also give each designer $75,000 to buy wholesale, hire sales staff and do marketing campaigns.
The first artist to be featured in the gallery will be Amsterdam-based (but American) Geoffrey Lillemon, "a real rock 'n' roll artist and pioneer in digital art," according to the Cadillac spokesman. Lillemon was the creative director on Miley Cyrus' Bangerz World Tour.
The space will also hold vintage and new cars, and Joe Coffee will occupy the cafe.