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Between the Bread Opens New Outpost In Chelsea’s Terminal Warehouse

By Maya Rajamani | March 23, 2016 4:53pm
 Between the Bread's new eatery at the Terminal Stores in Chelsea is its third outpost in Manhattan.
Fast Casual Eatery Opens New Outpost In Chelsea’s Terminal Warehouse
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CHELSEA — A fast casual eatery that serves sandwiches, soups and seasonal plates hopes to draw Chelsea’s lunch crowds to the Terminal Stores building on Eleventh Avenue.

Between the Bread, which has two outposts in Midtown, has opened its third location inside the Terminal Warehouse at 271 11th Ave.

“Thus far, it’s been a pretty positive response all around, considering we’ve been here for less than 48 hours,” said owner Jonathan Eisen, whose mother opened the original Between the Bread back in 1979 on East 56th Street.

In the decades since, the eatery evolved into a catering company, then returned to its roots with storefronts on West 55th Street in Midtown and, more recently, an outpost near Bryant Park.

Eisen, 28, said the Chelsea location’s culinary offerings are “a little bit more streamlined” and “more hyper-seasonal.”

“We keep it to a selection of ten vegetables and grains,” he said. “It’s a little bit more high end, but… at a reasonable price.”

Between the Bread customers can order seasonal plates that range in price from $11.50 to $13.25, with a choice of a protein like grilled chicken, grilled salmon or shrimp and seasonal greens and grains as sides.

The eatery also offers sandwiches like the “Woolworth” with grilled eggplant and zucchini, roasted peppers, arugula and olive tapenade, which range in price from $9.25 to $12.95, salads, breakfast bowls and baked goods, among other items.

Eisen said the Chelsea space gave Between the Bread the opportunity to expand its kitchen space beyond what it was working with at its Midtown outposts.

He sees the eatery’s delivery services expanding in the neighborhood with time as well.

“It’s definitely going to be a bit of a challenge for us — it’s a new market [and] we like to be in higher foot traffic areas,” he said. “[But] we thought the location was very creative and interesting.”

“At the end of the day, we just care about really good quality products,” he added.