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Read the press release here.

Times Square Building To Shed Light On Climate Change By Turning Off Lights

By Maya Rajamani | March 18, 2016 5:39pm | Updated on March 21, 2016 8:31am
 One Times Square and its billboards will turn off their lights between 8:30 and 9:30 p.m. on March 19.
One Times Square and its billboards will turn off their lights between 8:30 and 9:30 p.m. on March 19.
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Courtesy of Marino PR

TIMES SQUARE — A building in one of the brightest places in the world will go dark for an hour this weekend.

One Times Square, which houses the famed Times Square Ball, will turn off its lights and billboards from 8:30 p.m. to 9:30 p.m. on Saturday in honor of Earth Hour, a press release said.

The one-hour-long, annual event launched by the World Wildlife Fund back in 2007 aims to shed light — without actually shedding light — on climate change by recruiting participants to turn off their lights for a full hour each year.

The company that owns One Times Square’s billboards, Jamestown, is participating as “part of its goal of reducing energy use and greenhouse gas emissions by 20 percent by 2024,” it said in its release.

One Times Square has supported the initiative for the past two years.

The Times Square ball, meanwhile, got an upgrade aimed at saving energy back in 2008 when its incandescent light bulbs were replaced with thousands of L.E.D. bulbs.