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New Organic TriBeCa Juice Shop Offers 'Healing Waters,' Raw Food

By Irene Plagianos | February 3, 2016 2:04pm
 A new juice shop is opening on West Broadway.
A new juice shop is opening on West Broadway.
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TRIBECA — A new place for your green juice and raw food fix is coming to TriBeCa.

Wicked Juice And Kitchen — an organic, mostly vegan, gluten-free and raw — food and juice shop is slated to open next week at 88 West Broadway, said co-owner Brian Schoenberger.

The store will offer more than 70 cold-pressed fruit and vegetable juices, nut milks, and what Schoenberger calls "healing waters" — water infused with extracts from plants and herbs.

Some of those "healing waters" include water infused with lavender, which Schoenberger says helps with headaches and works as an appetite suppressant, and water mixed with chlorophyll, that plant powerhouse that's supposed to leave you energized.

"Chinese medicine has been using these extracts forever," said Schoenberger, a native New Yorker whose background in the health food world includes work with Liquiteria and The Juice Shop. "They're here to cure you."

The store, slated to have its soft opening at the end of next week, will also serve up a selection of mostly raw salads and other "creative" plant-based meals.

Schoenberger said they'll also offer meal delivery services, for daily or weekly food plans.

All food and juices are made on-site, in two separate kitchens, one for making juices — both fresh-squeezed and cold pressed — the other for food.

Schoenberger said he's thrilled to be opening in TriBeCa, "a phenomenal neighborhood" — but also hopes to expand Wicked Juice and Kitchen across the city, and, eventually, nationally.

"People are changing their eating habits, they want healthy, quick food — not McDonald's anymore," he said.