SOUTH STREET SEAPORT — A menswear brand known for its pricey shirts and outerwear emblazoned with its name, Defend Brooklyn, is opening in the seaport.
According to the brand's website, the clothing line's name represents more of a frame-of-mind than a location.
"What the others didn't understand is that Defend Brooklyn is about a mentality, not a place,"the brand says on its website. "Being Brooklyn symbolizes style, authenticity and success without a compromise in integrity."
Clothing on the site ranges from $210 for a button-down shirt to $1,295 for a coat.
The new store is slated to open at 193 Fulton St., according to Seaport developer Howard Hughes Corporation.