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Gwyneth Paltrow's Goop Shop Robbed of $173K in Jewelry, Police Say

By Maya Rajamani | December 7, 2015 5:09pm
 Gwyneth Paltrow's
Gwyneth Paltrow's "Goop mrkt" pop-up shop at The Shops at Columbus Circle.
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MANHATTAN — Gwyneth Paltrow’s pop-up shop at Columbus Circle has uncoupled with more than $173,000 worth of designer jewelry, police said.

Three men made off with a treasure trove of pricey pieces Saturday — including a vintage Bulgari bracelet worth more than $100,000 — from Goop's holiday pop-up market at The Shops at Columbus Circle, police said.

The trio, one of whom broke into a cabinet to remove the jewelry, stole an 18-karat yellow Bulgari yellow bracelet from 1940 valued at $106,250, an 18-karat David Weiss bracelet valued at $43,750, and three men’s Rolex watches valued at $12,000, $7,470 and $3,995 each, according to police

Police said a 21-year-old woman in the shop at the time reported that the three suspects appeared to be looking around the market when one of the men used an "unknown object" to pry open the cabinet about 5:20 p.m.

The woman approached the man when she noticed the cabinet moving, but they fled before she could confront him, police said.

It was not clear if the woman worked at the shop.

“There was an isolated incident Saturday afternoon involving a very limited number of items, which was reported to the NYPD,” a Goop spokesperson said. “While the store was crowded during one of our busiest days, thankfully the NYPD responded quickly, our customers and staff are safe, and we remain open for business with proper security precautions in place."

Goop mrkt, which opened up at 10 Columbus Circle on Nov. 24 and will run until Christmas Eve, is the fourth Goop boutique to set up shop since Paltrow launched the lifestyle brand that started as a weekly newsletter in 2008.

Previous pop-ups have opened in Chicago, Dallas and Los Angeles.

Goop’s website describes the Columbus Circle pop-up as a “downtown-meets-uptown space” selling “giftables” from designer stores including Carven, Nili Lotan and Heather Taylor Home, estate jewelry from FD Gallery, beauty products, tea from West Village-based cafe Chalait and other high-end items.