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Gwyneth Paltrow's 'Goop' Shop Opens at Time Warner Center Monday

By Trevor Kapp | November 20, 2015 2:49pm | Updated on November 23, 2015 8:39am
 Gwneth Paltrow's lifestyle brand, Goop, will set up shop in Columbus Circle for the holiday season beginning Monday.
Gwneth Paltrow's lifestyle brand, Goop, will set up shop in Columbus Circle for the holiday season beginning Monday.
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DNAinfo/Patty Wetli

COLUMBUS CIRCLE — Gwyneth Paltrow’s half-loved, half-derided lifestyle shop is coming to the Time Warner Center.

Goop mrkt will set up shop for the holidays inside the building, at 10 Columbus Circle, beginning Monday, allowing revelers to browse high-end fashion, furniture and beauty items.

Shoppers will be able to peruse merchandise from Nili Lotan, Juice Beauty, Reebok, Lands’ End and many more until Christmas Eve.

Custom-furnished décor by Rowan and Williams, Argosy, Les Looms and Carlos de la Puente Antiques will also be available for in-store purchase.

The shops will be open from 10 a.m. to 8 p.m. Monday through Saturday, and noon to 6 p.m. Sunday.

Smartwater will offer visitors free samples of vapor-distilled water, and West Village-based Chalait will serve tea. Guests can also get makeup touch-ups.