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Food App Catering to Night Owls Launching in Lower Manhattan, Union Square

By Lisha Arino | October 28, 2015 4:15pm | Updated on October 30, 2015 6:24pm

EAST VILLAGE — A new food delivery service has partnered with a dozen local eateries to satisfy late-night cravings in select Manhattan neighborhoods, promising users a quicker and more streamlined way to order midnight munchies like buffalo wings, cheese bratwursts, quinoa salads and more.

Fooze, which launches on Nov. 4, keeps it simple for users coming home after a long day at the office or a night out on the town, said founder Lisa Wang.

The app only offers three options and lets users order by clicking on a photo of one of the available dishes. With tax and tip included in the price, all users have to do is wait for the food to arrive, which can be delivered in as little as 20 minutes, she said.

Other apps offer significantly more choices, she said, but by the end of the day most people are too tired to scroll through hundreds of possible options and wait up to an hour for food.

“Most people experience decision fatigue at the end of the day and it’s just like, ‘Give me food and get it fast and feed my cravings,’” said Wang, a former hedge fund analyst who would often stay at the office until 1 or 2 a.m.

She said she usually opted for snacks instead of delivery because she had little time or energy to sift through the “limitless” options online.

For now, Fooze will deliver items from a dozen restaurants like Korilla BBQ, Ramen-Ya, Tacos Morelos and Bark Hot Dogs from Lower Manhattan up to 28th Street.

Delivery hours will be 8 p.m. to 1 a.m. Wednesday and Thursday and 9 p.m. to 2 a.m. Friday and Saturday.