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UES Luxury Rental Homes With 4 Penthouses Set to Start Leasing in November

By Shaye Weaver | August 18, 2015 8:43am | Updated on August 18, 2015 6:26pm
 Rose Modern, which is under construction, will open this fall.
Rose Modern
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YORKVILLE — A new luxury rental tower on East 74th Street — with amenities that include a communal exhibition kitchen and balconies in each unit — will start leasing its apartments next month, the broker for the property said.

The Rose Modern, which is still under construction at 501 E. 74th St., is set to start leasing its 82 rental units, including studios, one-, two- and three-bedroom apartments and four penthouses with 18-foot ceilings, fireplaces, skyline views and terraces, according to Douglas Wagner, the director of brokerage services at Bond New York.

Although the prices of the units are not set yet, Wagner said the goal is to have the first tenants move in by November.

The homes also boast a Tenants Club area, which can be seen through a "wall of fire," or fireplace, in the lobby, and provides space for residents to play pool, host dinner parties or cooking competitions in its exhibition kitchen, Wagner said. Amenities will also include a business center and fitness studio.

"It's the most exciting thing Yorkville has seen in many years," Wagner said. "In the 1980s, the 1970s and the 1960s, faceless brick mid-century houses were built for utility. … This will be like a Vegas casino dropped down into faceless dull architecture and it's exciting."

Each unit in the 20-story tower, designed by Stephen B. Jacobs Group, will feature open kitchens, floor-to-ceiling windows and multiple balconies in some units, Wagner said.

The penthouses have one to three bedrooms, and come with a separate set of concierge services, such as free interior design consultations, according to Wagner. All tenants will be eligible for some types of concierge services, he added.

Construction of the building has taken a little more than two years. The Rose Modern was named after the mother of developer Benjamin Ohebshalom, of Golden Asset LLC., according to Wagner.

"We want people to have a place to come home to and be home and that home can bring certain amount of peace and quiet," he said.

"The thinking is that a lot of people who live in the area live in smaller apartments, which is kind of a hectic and cramped lifestyle. We're off the beaten path on purpose because the Rose Modern is above and beyond offering the most sumptuous and comfortable living experience we can give."