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Gluten- and Dairy-Free Bakery to Open Second Outpost on the UES

By Shaye Weaver | July 27, 2015 2:27pm
 Helene Godin will bring her homemade, gluten- and dairy-free treats to the Upper East Side in September.
BTW Bakery Opening
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UPPER EAST SIDE — A bakery is launching on Lexington Avenue this September featuring cookies, tea cakes and layered cakes that are not only gluten free, but also dairy free and kosher.

By The Way bakery is opening its second outpost in the city at 1236 Lexington Ave. near East 84th Street this fall with its award-winning almond cookies, mini tea cakes, blueberry muffins, Belgian chocolate chip cookies and layered cakes with detailed designs created by an edible printer, said owner Helen Godin.

Godin started the bakery in Westchester and has another location on the Upper West Side.

"On the Upper West Side we received such a resounding welcome from the community that opening on the east side made the most sense," Godin said. "There is a similar demographic. People are health conscious and there is a large Jewish population. Not only do we make gluten- and dairy-free products but kosher products too."

The bakery also recently purchased a new edible printer, which creates detailed prints on sugar paper. The new technique will be used at all three of By The Way's locations, Godin said.

"Our layer cakes have gotten prettier and prettier," Godin said. "They're always delicious and always have a lovely, simple feel to them, but now we're doing more elaborate designs and a lot more wedding cakes."

Godin has already used the edible printer to create cakes with the Mets logo, text from a book, the Batman signal, and artwork from Star Wars. Cakes must be ordered at least 48 hours in advance because they cannot print on demand, Godin said.

All treats are baked at the Westchester location and shipped first thing in the morning, she said.

The bakery won a "Best of Westchester" award in 2012 and 2013. Godin opened the original bakery in 2011 to engage with her community but opened in Manhattan to serve a larger audience, she said.

Now, the company is looking for a commissary kitchen somewhere in the city outside of Manhattan so it can explore the possibility of opening more stores, Godin said.

The bakery, at 1236 Lexington Ave. near East 84th Street, will be open from 8 a.m. to 8 p.m. daily.