PARK SLOPE — A merchants group is hoping a lighted sign over Fifth Avenue will make the street look more inviting to visitors from the Barclays Center.
The Park Slope Fifth Avenue Business Improvement District installed an arched sign with the words "Park Slope's Fifth Avenue" over Fifth Avenue and Dean Street on Wednesday, said the BID's executive director Mark Caserta.
The sign glows as brightly as neon, but it's actually made of LED rope, Caserta said.
Fifth Avenue business owners hope the sign will brighten up the street and lure people at the Barclays Center to venture across Flatbush Avenue and explore Park Slope's bars, restaurants and shops, Caserta said.
"One thing we noticed when going to events at the arena is that you couldn't really see Fifth Avenue from the arena plaza and when you could, it looked dark and uninviting," Caserta said in an email.
"We wanted to create a lit sign welcoming people to Fifth Avenue [and] make it more warm and friendly at night from the arena's sight lines."