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M&M's Pop-Up Store Opens In SoHo With New Star Wars Merchandise

 A new M&M's pop-up store in SoHo is slinging Star Wars merchandise.
A new M&M's pop-up store in SoHo is slinging Star Wars merchandise.
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M&M's World

SOHO — An M&M's pop-up shop opened on Friday inside a 4,500-square-foot space in 434 Broadway at the corner of Howard Street.

The building dates back to 1910 and features an old-fashioned walk-in vault that the store is using as a "special merchandising area."

Complete with a Candy Wall made from 22 colors of M&M's, the store will offer new Star Wars-themed merchandise as well as M&M dispensers of classic New York City icons, such as a green M&M dressed as the Statue of Liberty and a red M&M dressed as an FDNY firefighter.

The store will remain open seven days a week from 10 a.m. to 9 p.m. through September.