CHELSEA — Kosher food giant Manischewitz will give away macaroons, matzo pizza and potato pancakes in an effort to convey 'The Manischewitz Experience" this Thursday, Friday and Sunday at Chelsea Market.
The company's signature Tam-Tam cracker will be topped with tuna tartare, a spokeswoman said, in an event she described as "Apple Store Meets Willy Wonka."
"We have really cool foods with non-GMO certification, gluten-free," said Stacey Bender. "Macaroons, you know, crackers, broth."
Manischewitz is the world's most prolific matzo baker, according to its website, and produces other rabbi-sanctioned Jewish foods like gefilte fish, chicken soup and borscht. Jews eat matzo, the "bread of affliction" as it is called in the Bible, during the Passover holidays.
The three day pop-up at the Chelsea Market room will include a soup "cafe" dishing out a carrot and quinoa concoction, a "conversation corner," a photobooth and a place to vote for your favorite costumed kosher macaroon, also know as "Manimacs."
A giant gumball machine will dispense individual kosher macaroons in plastic bubbles.
Top Chef celebrity Katsuji Tanabe will be on hand for the Jewish food extravaganza, along with chef Jamie Geller, "dubbed Queen of Kosher," according to event materials. Tanabe runs a Kosher Mexican restaurant in Los Angeles.
The free event runs from 11 a.m. to 7 p.m. on Thursday and Sunday and until 6 p.m. on Friday.