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Van Leeuwen Opening Huge Flagship Ice Cream Parlor on Wythe Avenue

By Serena Dai | March 4, 2015 6:20pm
 Van Leeuwen is opening a flagship store in Williamsburg this spring.
Van Leeuwen is opening a flagship store in Williamsburg this spring.
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Facebook/Van Leeuwen

WILLIAMSBURG — Artisanal ice cream parlor Van Leeuwen is about to go big.

The shop, which makes all its ice cream in Greenpoint, plans to open a 1,200-square-foot flagship parlor at 204 Wythe Ave., twice as big as any of its other locations in the city.

The plan is to open in mid-April, co-owner Laura O'Neill told DNAinfo New York.

More space means more freezers, as well as more room for vegan ice cream and special flavors that Van Leeuwen is known for making, such as sweet sticky black rice and salted caramel with Buffalo Trace bourbon.

Because the flagship is close to the company's production space, locals can expect the new Williamsburg location to be flush with ice cream experimentation.

"We'll be able to have rotating ice cream specials all the time," O'Neill said.

Van Leeuwen, which debuted in 2008, has ice cream trucks across the city, along with brick-and-mortar locations in the East Village, West Village, Boerum Hill and Greenpoint. The Williamsburg flagship store was first reported on by Grub Street.

The new store will be able to seat about 50 people in booths, window seats and bar seats, O'Neill said. It will also offer Van Leeuwen's full line of sundaes, vegan ice creams and ice cream sandwiches.

Keep an eye out for the grand opening date: Van Leeuwen does $1 scoop specials for new stores, a deep discount from the typical $5.25 for a small size.