EAST VILLAGE — A rapper who was gunned down in the East Village in broad daylight Monday afternoon had just dropped his daughter off with her mother, his family said.
Shemrod Isaac, 33, a father to a 6-year-old girl and 3-year-old boy, was walking through the Lillian Wald Houses at 20 Avenue D about 4:30 p.m. when he got into a dispute with someone who then shot him four times in the chest, according to the NYPD.
"He dropped his baby off and this happened a half-hour after. He gave his son a kiss and a hug. We told him to be careful," said the childrens' mother, Veronica Echevarria, 26.
"I tried calling him after, but someone else picked up the phone. He was gone," Echevarria added.
No one was immediately arrested in connection to his death and did not have any description of the suspect, an NYPD spokeswoman said.
The father of two enjoyed wearing nice clothing and jewelry and frequently used them in his rap videos, his family said.
"He always dressed nice from head to toe in name brands — classy," Echevarria said.
He would post about his kids on social media and even include them in his music videos like one, "Good Day," which features shots of he and his daughter playing on a playground and him warming up milk at a stove.
Isaac was known for his way with words both in the studio and in every day life.
"He was great with words. He was very smart, very intellectual. He always had quotes for everything a line for everything," Echevarria said.
A man who produced a music video for Isaac, but asked not to be named, admired his rhyming style and praised his unique approach to rap.
"He was so talented. His flow was different. He perfected his craft. He had no style but his own and a great voice. His words were crazy. He was a wordsmith," the producer said.
"He was a good dude. It's really crazy. It's really sad," the man said.