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Eat Savory Stuffed Waffles at New Cafe in FAO Schwartz

By Heather Holland | February 12, 2015 8:32am
 Sugar and Plumm will bake waffles to order with customers' choice of fillings.
Sugar and Plumm will bake waffles to order with customers' choice of fillings.
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Sugar and Plumm

UPPER EAST SIDE — Posh sweets-maker Sugar and Plumm is opening a cafe in FAO Schwartz on Thursday, featuring new savory waffles with toppings baked inside.

Sugar and Plumm will replace the FAO cafe that was on the ground floor of the toy store at 767 Fifth Ave., near the East 58th Street entrance, according to Carolina Olsson, director of operations for the company.

The cafe will serve pastries, desserts, coffee and tea, but its specialty will be its sweet and savory waffles, which will be baked to order in front of the customer, Olsson said.

For the savory stuffed waffles, customers can choose from fillings including cheddar cheese, gruyere, ham, chicken sausage, sauteed mushrooms and roasted tomatoes.

Sweet waffles will be served with butter and powdered sugar, Nutella, salted caramel or chocolate fudge, Olsson said.

The cafe will also offer quiche Lorraine, made with ham and cheese, and a tomato and mozzarella quiche. The small eatery, which will have just a handful of seats, will launch a salad menu in the coming weeks, Olsson said.

Sugar and Plumm already has a kiosk on the second floor of the toy store, with a small selection of cookies and chocolates, which will remain open.

The cafe will not offer the candy it has in its other locations, because the FAO Schwartz already has a candy store called FAO Schweets, Olsson said.

“This is like a love story of two fantastic people who met each other,” said Sugar and Plumm president and CEO Lamia Jacobs. “Sugar and Plum and FAO Schwartz fit perfectly together.

“We are very excited for this partnership with FAO and even more excited to introduce our fantastic food and sweets to this part of town," she added.

Sugar and Plumm has locations in the West Village, Upper West Side and New Jersey.