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Nail-Clipping, Primping Latest Subway Scourges Targeted in MTA Ad Campaign

By Sybile Penhirin | January 14, 2015 3:25pm
 The new subway ad campaign aims to tell riders ""Courtesy Counts, Manners Make a Better Ride," the MTA said in a press release.
MTA's Anti-Nail Clipping Ad
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NEW YORK — Don't have time to get ready before leaving the house? Well, the subway is no longer the place to clean up, the MTA says.

"Clipping ? Primping? Everyone wants to look their best, but it’s a subway car, not a restroom," reads the newest MTA ad rolled out in the subway system featuring an illustration of a stick-figure woman combing her hair and a man clipping his nails in a train car. 

The sign is part of a new MTA ad campaign launched earlier this month and aimed to remind riders of the correct subway etiquette.

Other placards include one showing a gravity-defying subway dancer holding to one of the car's poles, with the words: "A subway car is no place for showtime."

While some New Yorkers took issue with the MTA's assault on subway dancers, others supported its latest crusade.

"Having commuted to the sound of clipping before, I'm on board" @Kayelbee tweeted about the new sign.

"Putting on lipstick is not as gross as clipping nails on the train. how sad we need signs 2 remind us 2 be courteous" added @gotglitter.

Additional signs feature statements that read, "It’s a subway car, not a dining car," and “Dude... stop the spread,” targeting riders occupying more than one seat by sitting with their legs wide open.

The MTA started installing the signs last Friday, said agency spokesman Kevin Ortiz.

In total, 2,600 subway cars will feature the new ads, the agency said. Additional campaigns will be created for buses and both the Long Island Rail Road and Metro-North Railroad, according to the MTA.