BUSHWICK — A new eight-story hotel in Bushwick was partly inspired by the neighborhood's "raw feeling of creativity," the hotel's consultant said.
Bklyn House will open in the spring in a new building at 9 Beaver St., a block south of Flushing Avenue and a block northeast of Broadway.
Developer Moris Yeroshalmy hired branding consultant Tara Mastrelli of Studio Tano to build a concept for the 116-room hotel — leading to the tagline "a Bushwick inspired hotel."
The spot aims to be a place for visitors looking for a New York experience that's "a little bit different," Mastrelli said.
"It's not someone who wants to stay at a Times Square hotel," she said. "It still feels like Bushwick here. It still feels like Brooklyn."
In that vein, the hotel will work with local businesses to provide pastries, coffee or amenities to guests, Mastrelli said.
The marketing materials for Bklyn House were hand drawn by Brooklyn artist Daniel Irizarry, she added.
"When you go to a map and pinpoint where 9 Beaver St. is, it is surrounded by galleries and art spaces in Bushwick and Ridgewood," Mastrelli said. "We're really inspired by the stuff going on there, and the street art, and that kind of raw feeling of creativity."
The average cost to stay at the hotel will be $175 per night. It will also eventually have a rooftop bar with outdoor seating, which will open by next summer, Mastrelli said.
Bushwick's "tight-knit community" and "flourishing" arts scene will be embedded into every part of the guest experience, she said.
In addition to local products, the hotel also hopes to work with art galleries to display rotating local art.
"We were inspired by the location," Mastrelli said. "And we wanted the guests to be inspired by that as well."