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Brooklyn Getting Its First Apple Store in Williamsburg, Report Says

By Serena Dai | December 9, 2014 12:10pm
 The front of the Apple Store on Fifth Avenue off of 58th Street.
The front of the Apple Store on Fifth Avenue off of 58th Street.
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DNAinfo/Trevor Kapp

WILLIAMSBURG — Apple is opening its first Brooklyn store in Williamsburg, according to published reports.

The tech giant signed a long-term lease for a 20,000-square-foot space at 247 Bedford Ave., a property that used to house Kings Pharmacy and The Bagel Store, the New York Post reported.

Rumors have long circulated that the company, best known for its iPhones and sleek, glassy stores, may be opening in the neighborhood.

Neither Apple nor the building's owners, RedSky Capital and Waterbridge, returned a request for comment. Peter Braus, the broker the Post said represented the landlord in the deal, declined to comment.

RedSky and Waterbridge purchased the more than 52,000-square-foot property in 2012 for $66 million, according to city records.

Renovations at the building will be done by the spring, the Post added.

The Apple Store would join several other big-box retailers that have opened or plan to open in the area, including Whole Foods, J. Crew, Starbucks and Urban Outfitters.

Many of the chains have prided themselves on making their Williamsburg locations "cool," with Starbucks adding a special tasting table and J. Crew commissioning a graffiti artist for a display.

It's unclear whether Apple would maintain its signature decor for the Williamsburg location.