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Amazon to Launch First NYC Grocery Delivery Service in Park Slope

By Leslie Albrecht | October 17, 2014 12:27pm | Updated on October 20, 2014 8:35am
 The grocery delivery service Amazon Fresh will be available in Park Slope.
The grocery delivery service Amazon Fresh will be available in Park Slope.
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Kevork Djansezian/Getty Images

PARK SLOPE — How about a side of broccoli with your books?

Mega-retailer Amazon is launching its new grocery delivery business in New York City — starting with Park Slope as its first test neighborhood.

The service, known as Amazon Fresh, will be available in Park Slope starting Oct. 17, the website re/code first reported. The delivery service will bring fresh groceries to customers' doors within hours of ordering.

There's no map of the delivery area on the Amazon Fresh website, but it appears to include the 11215 ZIP code.

Amazon Fresh was previously only available in Seattle and parts of California.

While the focus is on grocery items, Amazon Fresh will also make same-day deliveries of some electronics, toys and other products, re/code reported.

Groceries available for purchase include organic produce, "artisan cheese," pet food, beauty supplies such as Burt's Bees lip balm, and fresh bread from Greenwood Heights-based Baked in Brooklyn, according to the Amazon Fresh website.

Customers must be members of Amazon Prime, a program that charges $99 annually for free shipping and other perks. "These customers won't pay any extra delivery fees for Amazon Fresh orders through the end of 2014, but will have to upgrade to a $299 membership program called Prime Fresh if they want to continue using the service in 2015,” re/code reported.

Amazon did not respond immediately to a request for comment.