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Williamsburg Play Space That Was Magnet for Celebrity Kids Will Close

By Serena Dai | September 22, 2014 2:13pm
 Rock 'n' roll-themed indoor playground Frolic will be closing on Friday, its owner said.
Rock 'n' roll-themed indoor playground Frolic will be closing on Friday, its owner said.
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WILLIAMSBURG — Frolic, a rock 'n' roll kids' play space where celebrities like Kate Hudson and Katie Holmes have reportedly been spotted, will close its doors Friday.

The 5,000-square-feet indoor play space opened more than two years ago on the ground floor of waterfront luxury development The Edge at 36 North Sixth St.

Co-owner Carey Balogh said Monday that she and co-founder Julia Dawson are still working on their next step. She declined to comment on why the playground, party and class space is closing.

Balogh and Dawson, both formerly in the fashion industry, opened the space for the growing population of young, creative families in Williamsburg.

It reportedly attracted the likes of fashion designers, musicians, actors and celebrity chefs, including Kate Hudson, Katie Holmes, Marcus Wainwright, Amirah Kassem and Johan Lindeberg.

In 2013, Frolic won the Time Out New York reader's choice award for best play space.

Yearly membership fees for the space — which some called "hefty" — cost more than $1,000.

In other neighborhood business openings and closings news:

► East Williamsburg seafood bistro Sel de Mer shuttered after service Sunday night, according to Eater. The well-liked restaurant located at 374 Graham Ave. had been open for five years.

Its space went up for sale earlier this year.

► A new cafe in Williamsburg only serves matcha-based drinks.

MatchaBar opened last week at 93 Wythe Ave. with drinks centered around the green tea powder, including iced cucumber matcha, matcha lattes and matchaccinos, as first reported by Bedford and Bowery.

► Local bubble tea chain Vivi opened a location at 790 Manhattan Ave. in Greenpoint earlier this month. The chain, which first opened in Chinatown in 2007, serves milk tea, slushies and snacks like popcorn chicken and takoyaki.