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DataVision Computer Shop Moving to Smaller Location After 21 Years

By Mathew Katz | July 1, 2014 8:38am
 A rendering of the new DataVision store on West 23rd Street.
A rendering of the new DataVision store on West 23rd Street.
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CHELSEA — One of the city's oldest computer shops is moving to a smaller spot in the Big Apple's new tech hub.

DataVision Computer Video, which opened near Grand Central Terminal more than 21 years ago, will soon move to a new location at 50 W. 23rd St. — on the border of Chelsea and Flatiron, home to dozens of the city's startups.

The new location is one of three smaller stores the company hopes to open around the city after it left behind its massive 35,000-square-foot Fifth Avenue home earlier this year, a representative said.

DataVision's new 5,323-square-foot space on the ground floor of the Jewelcor Building, which dates back to 1925, has been renovated with technology upgrades and a glassy facade by the Two Trees Management Company, according to Lee & Associates, which brokered the deal.

DataVision sells a variety of consumer tech products and more specialized computer parts, and the store offers same-day delivery for New Yorkers. While the new shop is much smaller than the company's current home on Fifth Avenue, a spokeswoman for Lee & Associates said it was more high tech. Customers will be able to browse both items in the store and a full catalogue of more than 50,000 products on tablets lining the shop.

“DataVision was a pioneer in consumer electronics and its original location was great decades ago when there was a concentration of computer retailers near Grand Central,” said Robert Kunikoff of Lee & Associates, who represented DataVision in the deal.

“But Flatiron is the right area for this retailer’s base today, with a healthy mix of upscale residential and commercial populations, plenty of tourists and easy access to transportation.”

The computer store signed a 10-and-a-half-year lease, with an asking rent of $250 per square foot, according to Lee & Associates.

The broker did not have details on the additional locations DataVision hopes to open.