GOWANUS — Two letters were taken down Thursday from the iconic Kentile Floors sign, which has loomed over Gowanus for decades.
Last week, Ely Cohen, the owner of the Ninth Street building on which the sign is perched, confirmed that the would be dismantled.
After news of the sign's imminent end angered local residents and City Councilman Brad Lander, Cohen agreed to preserve the letters, which would be relocated.
The Gowanus Alliance, a neighborhood improvement group, has been charged with finding the sign's new home.
A Gowanus-based creative agency had planned to light up the sign one last time after dark on Friday.
George Del Barrio, the agency's founder, hoped to use high-powered projectors and 3D imaging to shine videos and text onto the Kentile Floors sign, he told DNAinfo New York earlier this week when it was still intact.
In an email Thursday night, Del Barrio said the show will be slightly altered, but it will go on.