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Williamsburg Restaurateurs to Open Upscale Pizzeria on UWS

By Emily Frost | May 16, 2014 4:42pm | Updated on May 19, 2014 8:40am
 A real estate agent is listing the LeSportsac on Columbus Avenue as up for rent. 
Openings and Closings
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UPPER WEST SIDE — An upscale pizzeria is coming to Broadway at West 106th Street, care of two Williamsburg musicians-turned-restaurateurs.

Daddo Bogich and Merle Chornuk were part of the wave of new restaurants flocking to North Brooklyn, opening The Bedford in 2010, but now they're turning their sights to the Upper West Side. 

Chornuk, who studied at Columbia University, said his familiarity with the neighborhood drew him back.

"There will be two wood-fired pizza ovens installed," Chornuk said of the 74-seat restaurant, which doesn't yet have a name, at a Community Board 7 meeting this week. 

The menu features antipasti, pasta and secondi, as well as creative pies like one with smashed cherry tomatoes, bitter greens, squid and salmon, or a white pizza with lemons, basil and smoked mozzarella. The pair also received approval for a liquor license from Community Board 7's business committee Wednesday.

The duo has not determined the prices and said they'd be opening in the coming months.

They said noise should not be a problem on the business-heavy block.

"There's a gym above us, a gym next to us, a sports bar above us," Chornuk said, "so no residents close to us at all."

Last summer, residents said they saw work permits confirming 7-Eleven had plans to open a location there, My Upper West reported.

► Trendy bag and luggage store LeSportsac on Columbus Avenue between West 72 and 73rd streets is listed for rent by the real estate firm Walker Malloy & Company.

The 941-square-foot shop opened in 2012 and is surrounded by similar chain stores. The corporate office did not respond to request for comment, and the store declined to comment. 

► A new Indian restaurant named AWADH is coming to Broadway at West 98th Street in the space that formerly housed the French spot Alouette.

The restaurant, which is still under construction and doesn't yet have a menu, will feature Northern Indian cuisine, said owner Gaurav Anand. He wasn't sure when it would be ready to open.

"The style of cooking is steamed cooking," he said, with dishes from the Uttar Pradesh region of India, the northern area that borders Nepal. 

Anand also owns two other Indian restaurants — Moti Mahal Delux, on 63rd Street and First Avenue, and Bhatti Indian Grill, on Lexington Avenue at 27th Street.