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The Bean to Open New Williamsburg Shop Thursday

By Dana Varinsky | April 19, 2014 8:39am
 A sketch of The Bean's new outpost shows off its Williamsburg location.
A sketch of The Bean's new outpost shows off its Williamsburg location.
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Ike Escava

WILLIAMSBURG — The owners of The Bean, a popular coffee shop with three locations in the East Village, are opening the cafe's new Williamsburg outpost on Thursday. 

The newest branch of the local coffee chain, located at 101 Bedford Avenue, is slated to begin serving customers on April 24 — the first time the store’s coffee and pastries will be sold in Brooklyn.

Ike Escava, a co-owner of The Bean, said the expansion feels monumental.

“Many people have asked us to open in this area, so we’re hoping we’re well received,” he said.

Escava explained that he had always imagined The Bean would fit well in Williamsburg. He added that he has not seen the expansion as part of any larger trend, despite the numerous Manhattan businesses that have opened in the neighborhood.

However, Escava acknowledged that The Bean is already serving a similar clientele in the East Village.

“It does seem that the customer crosses over a lot, so that’s part of what gives us a comfort level about opening in Williamsburg,” he said.

Esvaca also noted that the cafe's management is working to incorporate some local artists into the design of the Brooklyn store, which will be located below a new residential building at the corner of Bedford Ave and North 11th Street.

“It’s definitely not cookie cutter. We’ve worked hard to give it its own distinctive feel and fit the neighborhood it’s in,” he said.

To celebrate the opening, The Bean is offering its Williamsburg customers a $10 coupon with their purchase between May 1 and 4. Customers will receive the coupon through PayPal, and can use it to buy anything at the coffee shop.