UPPER EAST SIDE — Sprinkles, the Beverly Hills bakery that helped launched the modern cupcake craze, is once again revolutionizing New Yorkers’ dessert.
The company is bringing its much-hyped Cupcake ATM to its bakery at 780 Lexington Ave. near 60th Street, following a multi-year anticipation.
DNAinfo reported the first inklings of Sprinkles’ 24-hour Cupcake ATMs in the summer of 2012, and Eater NY reported the location of the site this week.
The bright pink machine, which can dispense as many as four cupcakes at a time, will be up and running by next Tuesday, according to a spokeswoman for the company.
Sprinkles founder Candace Nelson came up with the idea for a 24-hour sweets-dispensing machine due to her late-night pregnancy cravings.
“Even as Sprinkles’ founder, I couldn’t get my midnight cupcake fix! I thought ‘there has to be a way’ and so the concept of the Sprinkles Cupcake ATM was born,” Nelson said.
The machine, which accepts credit cards, can hold 760 mini-cakes at a time. It will be stocked in the bakery’s many rotating flavors such as chocolate marshmallow, chai latte and lemon coconut. A robotic arm will keep the cupcake upright as it travels to the customer.
In a statement, the company said that any cupcake purchased from the machine will have been baked only a couple of hours prior, no matter the time of purchase.
Sprinkles, which has locations in several major cities across the country, has tested the device out at its Beverly Hills, Atlanta, Chicago, Las Vegas and Dallas stores.
This recent development comes as a part of Sprinkles larger expansion on Lexington Avenue. In August, Crain’s reported that the bakery had signed a lease at an adjacent storefront, 782 Lexington Avenue, and planned to open an ice cream parlor in the space.
To celebrate the launch of the Cupcake ATM, some cupcakes will be packaged with golden tickets that are linked to prizes including a dozen free cupcakes and a gift card for a $500 party at Sprinkles, officials said.