WASHINGTON HEIGHTS — The Washington Heights developer that derailed a rival developer's controversial project has revealed its own plans for the site.
HAP Investment Developers is planning to build a seven-story apartment complex at 4452 Broadway, according to information posted to the company's website — up to 21 stories shorter than the project that rival developer Quadriad had planned for the space.
The plan, dubbed "HAP Seven N.Y.," calls for 128 housing units with one floor for commercial use.
The proposed site, which sits across from the R.G. Ortiz funeral home on the corner of Broadway and Fairview Avenue, is coveted for its proximity to the subway and to Hudson Heights, which HAP lavished praise upon on its website.
"Like the hip and urban neighborhoods of Williamsburg and Park Slope Brooklyn, Hudson Heights will surely be the next best place for young professionals to live," the site reads. "And, with the success of the new developments in the area, we believe 4452 Broadway will prove to be astoundingly lucrative for all of us."
The land was eyed by Quadriad Realty for two towers of up to 28 stories. Quadriad's plan, which called for rezoning of the area, came under fire from area residents and from Manhattan Community Board 12, which requested that 50 percent of the development's proposed 480 units be marked for affordable housing. Quadriad balked, offering a maximum of 35 percent.
HAP threw a wrench in Quadriad's plans however, when it bought a portion of Quadriad's proposed site in April 2013. HAP CEO Eran Polack told DNAinfo New York in September that the company had no plans to work with Quadriad.
"We have no relationship to Quadriad and will not pursue a rezoning of our site," Polack said in a statement. "Our intention is to develop the site at 4452 Broadway ‘as of right‘ and in accordance with current zoning."
Quadriad said in September that it would proceed with a smaller site if it was unable to come to agreement with HAP.
HAP did not return requests for comment Monday, and the website does not list a timetable for construction.
The developer has two other projects planned for Washington Heights. "HAP Four N.Y." is a 100-unit apartment complex slated for 653 W. 187th St., on land that is currently home to decrepit homes and lots. "HAP Three N.Y." is an apartment building set to be built near Columbia University Medical Center at 446 W. 167th St.