TIMES SQUARE — No need to scream.
The ice cream's free all afternoon in Times Square, where the Coolhaus food truck will be giving away ice-cream sandwiches on West 43rd Street outside the NASDAQ headquarters.
From 12:30 to 4:30 p.m. on Wednesday, anyone who stops by the truck will get a complimentary snickerdoodle-and-blueberry ice-cream sandwich. The event is a promotion for Tumblr coinciding with Advertising Week 2013, and the sandwich flavor was selected to match the blue color of the social media site's logo, Coolhaus general manager Natasha Case said.
The promotion was first reported by MidtownLunch.com.
For updates on the free giveaway and Coolhaus' whereabouts, check out the food truck's Twitter feed.