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Maserati Dealership Cruises into the West Side

By Mathew Katz | September 13, 2013 6:59am
  The Italian carmaker opened a dealership across from DeWitt Clinton Park.
Maserati Dealership in Clinton
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CLINTON — The loud rev of Italian sports cars is echoing across the West Side.

A Maserati dealership recently opened across the street from DeWitt Clinton Park, selling high-powered rides by the luxury automaker.

The 17 models sell for between $105,000 and $150,000. The dealer, at 619 W. 54th St., also sells harder-to-find, pricier Aston Martins and Lamborghinis.

"Maserati's coming out with a lot of new models, and the demand's been high, so we needed the extra space," said Nelson Guerrero, the dealership's general manager.

The carmaker hopes to increase sales soon with the Ghibli — a $65,000 car aimed at a more mass-market audience.

The area is no stranger to car dealerships — the staircase-like Mercedes House, with a dealership on the ground floor, towers above the neighborhood.

"We're here because of the location, yes, but it's also so we can provide something unique — anything unique, you can find here," Guerrero said.

Maserati of Manhattan sealed the deal on the space in the building owned by Taconic Investment Partners in January, and opened the space at the end of August. It joins several medical offices, Warner Music, CUNY and a mortuary school in the 83-year-old building.

The spot is a hike from the nearest subways, but owners said it's ideal for access to the West Side Highway to give the cars a test drive.

The dealership is Maserati's second in Manhattan — it opened one on York Street in TriBeCa in 2010. Unlike the Downtown space, the new location also has a service center, which will make life easier for existing car owners, Guerrero said.

"Before, we had to put the cars on a flatbed and truck them out to our service center in Long Island," Guerrero said. "This is a lot faster."