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Shop Offering 'Turntable' Watches to Open in SoHo

By Andrea Swalec | September 9, 2013 7:53am
 The men's and women's accessories store will sell watches with tiny turntables and boom boxes on their faces.
Flud Watch Store Opening on Lafayette Street
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SOHO — The accessories label Flud Watches will open its first store this fall in SoHo, brokers who represent the company announced Friday.

With trendy, affordable watches that have been spotted on the wrists of NBA star Dwyane Wade and rapper Talib Kweli, Flud specializes in timepieces for "the casual and streetwear scene without the pretentiousness or price tag," according to the company's website.

Flud's flagship store will be located in a 2,200-square-foot space at 158 Lafayette St. near Grand Street, according to James Famularo and Ravi Idnani of New York Commercial Real Estate Services, who represented the retailer.

The asking rent for the 10-year lease was $125 per square foot, or nearly $23,000 a month, the brokers said.

Watches with tiny turntables and boom boxes on their faces ($70 to $90) are in Flud's online catalog of goods for men and women, sold at Urban Outfitters, Dr. Jays and Jimmy Jazz.

The Lafayette Street store will open in November, Flud executive Mel Peralta said Friday.