SOHO — The accessories label Flud Watches will open its first store this fall in SoHo, brokers who represent the company announced Friday.
With trendy, affordable watches that have been spotted on the wrists of NBA star Dwyane Wade and rapper Talib Kweli, Flud specializes in timepieces for "the casual and streetwear scene without the pretentiousness or price tag," according to the company's website.
Flud's flagship store will be located in a 2,200-square-foot space at 158 Lafayette St. near Grand Street, according to James Famularo and Ravi Idnani of New York Commercial Real Estate Services, who represented the retailer.
The asking rent for the 10-year lease was $125 per square foot, or nearly $23,000 a month, the brokers said.
The Lafayette Street store will open in November, Flud executive Mel Peralta said Friday.