City Tries to Lure Tourists to Staten Island in Latest Campaign

By Nicholas Rizzi | September 5, 2013 8:41am
 The city has featured the North Shore of Staten Island for their latest "Neighorbhood x Neighborhood" tourism campaign.
Staten Island's "Neighborhood x Neighborhood" Tourism Campaign
View Full Caption

STATEN ISLAND — While many tourists simply turn around and leave after taking the Staten Island Ferry, a new campaign by the city hopes to get them to explore the forgotten borough.

From model cars to vintage guitars, the city's tourism arm’s latest “Neighborhood x Neighborhood” will showcase several businesses and arts spots around the North Shore of Staten Island.

The campaign, run by NYC & Company, will feature Port Richmond, Randall Manor, St. George and New Brighton, all of which are easily accessible from the ferry, NYC & Co. said.

“Staten Island is one of New York City’s best-kept secrets, with stunning green spaces, historic districts and harbor views, as well as diverse cultural offerings and delicious Italian cuisine,” said George Fertitta, CEO of NYC & Co, in a statement.

Spots highlighted by the city’s tourism board include Brownie’s Hobby Shop, a remote-control and model race car and vehicle shop in Port Richmond; famed instrument shop Mandolin Brothers; the Staten Island Zoo; and Enoteca Maria in St. George, where the chefs are all Italian grandmothers.

Aside from shops, the campaign will also try and get visitors to check out different cultural spots in the neighborhoods, like Snug Harbor Cultural Center and the St. George Theatre.

"We are known for our great family-friendly neighborhoods, cultural centers, restaurants, shopping and a professional minor league baseball team,” said Councilwoman Debi Rose in a statement. “There's no shortage of things to do, places to stay, and places to eat for visitors coming to Staten Island.”