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Subscription Flower Service Delivers Bouquets to Your Doorstep

 Honeysuckle Hill customers can have bouquets deliverered to their doorsteps as often as once a week.
Subscription Flower Service Delivers Bouquets to Your Doorstep
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PARK SLOPE — Growing up in Park Slope, Alex Thune soaked up nature every chance she got in her backyard garden, at Prospect Park and at the Brooklyn Botanic Garden.

Flowers have always been an important part of her life, and now she wants to share that joy with others with her newly launched business, Honeysuckle Hill.

"There's a way to bring flowers to people every day, and they don't need to be getting married or having a party," Thune said.

The subscription service delivers floral bouquets to customers' homes on a weekly, biweekly, or monthly basis. It's similar to community supported agriculture services that deliver boxes of farm fresh produce, but in this case the deliveries are artfully arranged bouquets fresh from the Chelsea flower market.

Thune, 34, was once a window display designer at Barneys. She got her start in floral design when a co-worker asked her to do flowers for a wedding. In 2011, after leaving Barneys, she started her own event planning business called Ollie & The Egg Throw a Party.

Thune creates parties decorated with personal touches, like custom-designed cupcake toppers and hand-stamped vintage-look paper tags to label treats on a dessert table. Her services include floral design, and Thune says she tries to create bouquets that are out of the ordinary.

"The aesthetic of a lot of flower shops is very generic," Thune said. "My aesthetic is much more naturalistic and high-end."

With Honeysuckle Hill, clients can enjoy Thune's bouquets in their own homes. There are three price levels for different sizes of bouquets from $25 to $55. Delivery is free throughout Brooklyn; there's a $10 charge for Manhattan. Clients are given a mason jar or cylindrical vase with their first delivery, which gets reused for subsequent bouquets.

Customers include husbands getting the service as a present for their wives, and women "who love flowers but don't feel so confident arranging them," Thune said.

She says the floral deliveries are a way to inject a little green into urban life.

"In the city you don't always get to have nature around you," Thune said. "I live in an apartment and I can barely grow plants. To have flowers in your life on a regular basis, it's just nice to connect to nature in that way. It's very calming."