LOWER EAST SIDE — The 75-year-old Kossar's Bialys bakery on Grand Street has been sold to new owners who specialize in branding as well as national food distribution.
Marc Halprin and Evan Giniger finalized the purchase of the shop at 367 Grand St. this week, taking over the old-time bakery's production of bialys — small Polish rolls — and bagels.
The new owners promised that customers can expect the key products to remain the same, but they hinted at big changes for the future.
"We are not going anywhere," said Giniger, an Upper West Side resident. "We are honored and excited to be on the Lower East Side where this brand has been for 75 years."
Giniger and Halprin are now the third owners in the bakery's history and have been working on the sale with former owners Juda Engelmayer and Danny Cohen for the past five months.
Giniger would not reveal the new partnership's plan for the Kossar's Bialys, but called the purchase an "exciting opportunity."
"We have a lot of very exciting plans with the brand and the store," said Giniger, adding that the Grand Street store recently signed a 15-year lease for the space.
Giniger refused to say what he paid for Kossar's, citing a confidentiality agreement with the previous owners. The sale was first reported by the blog More Travelers.
Both new owners have extensive experience in the national food industry as well as in branding.
Giniger previously owned the rights in the United States to Australian Home Made Ice Cream, an ice cream and chocolate brand that had six stores throughout the country. Halprin also owned and operated a whole food distribution company, according to Giniger.