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'Unite the Beards' Campaign Connects Hipsters to Hasids

Unite the Beards
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Chabad of North Brooklyn

WILLIAMSBURG — A new campaign aims to bring hipsters and Hasids together by pointing out one thing they have in common: beards.

"Unite the Beards" is the Hasidic group Chabad of North Brooklyn's latest campaign to teach local residents about their more devout neighbors. With a new video, "Unite the Beards" flyers posted up and down Bedford Avenue and a rabbi-led forum Tuesday night, the group strives for a "bridge between the two" communities, organizers said.

"There was a need to promote awareness of Hasidic lifestyles," said Leah Lein, a Chabad member who noted that the event was open to both men and women. "It's open to everyone and it should be interesting."

In the video, a series of bearded "hipsters" describe their impressions of the Hasidic community and their hopes of erasing any tensions.

"I feel at home in this Hasidic culture in Williamsburg because as you can see I have this wonderful beard," one man said, "and all of my brothers also have wonderful beards."

Another bearded man echoed Chabad's goal in the video, saying, "Let's unite the beards together and bring peace and harmony!"

Unite the Beards' forum is at 8 p.m. Tuesday on 132 N. 5th St.