RIDGEWOOD — Williamsburg's explosive rental market has become so enticing for realtors that one agency has started referring to a part of Queens as "East Williamsburg."
A 10-year-old local realty firm boasted in a press release about a new deal the agency struck in an "East Williamsburg" warehouse that is actually in the borough next door.
"Kalmon Dolgin Affiliates, Inc. has signed three leases totaling 15,000 square feet at 1828 Troutman St., an industrial property in the East Williamsburg section of Brooklyn, NY," the press release said of the property. It's actually in Ridgewood, Queens.
When questioned about the agency's geographical error, longtime broker Howard Darsi said the warehouse was basically in East Williamsburg.
"It's all in the same triangle... I mean officially it's in Ridgewood, but the location is the L train to Jefferson, people call that East Williamsburg," Darsi said of the L subway station in Bushwick.
"East Williamsburg and Ridgewood are generic neighborhoods."
Some artists have argued that galleries in Ridgewood should be able to partake in Brooklyn events, such as last year's GO Brooklyn open studios festival. And others tried to start a giant Bushwick art fair as far over as Maspeth, Queens.
But Williamsburg is not a "generic" spot when it comes to property value, said Citi Habitats broker Eugene Litvak, who handles rentals in North Brooklyn.
"It's just a way to add value and to increase traffic for property," said Litvak, noting that "East Williamsburg" had already been extended by some brokers out to Bushwick. He said reaching even further out to Queens was "really pushing it."
"It's basically false marketing," he said.
Tenants moving into the 18-28 Troutman St. warehouse include the athletic company Solfire, the artist Siebren Versteeg and artist Jacob Hasimoto.
"I don't know exactly how they found us...We do heavy advertising on Internet...Craigslist, our website, and Propertyshark," Darsi said of the tenants.
"You can change [our announcement] to say it's in Ridgewood if you'd rather."