WILLIAMSBURG — He already runs a thriving mayonnaise company and a hit local bar, but ice cream is where Sam Mason's heart is — and where he can follow his most outlandish whims.
"It'll be like the Fourth of July in your mouth," Mason said of the cornbread milkshakes.
They will be available at Odd Fellows Ice Cream when it opens this month on Kent Avenue.
"What will it taste like? What do you want me to say?" he added. "I haven't tried it yet."
Odd Fellows, the brainchild of Mason and his two friends — a couple whose wife first fell for Mason's pretzel-flavored ice cream while pregnant with twins, their Indiegogo page notes — is swinging its doors open by Memorial Day weekend, the owners said. And Mason, who owns Lady Jay's bar and founded Empire Mayonnaise, said he'd constantly be in the new shop making 30 gallons of sweet and savory varieties each week.
"We'll have nine ice creams and three sorbets at a time...and when something runs out it will be replaced by another flavor to start out," he said.
Chorizo-caramel, made with real sausage, will be among the 100 potential offerings, as well as vegan scoops.
Mason, a pastry chef for 19 years who's worked at WD-50 in the Lower East Side, said the ice cream shop had "always been an idea," and that he'd experiment with all sorts of desserts, potentially including cotton candy and dippin' dots, once the store was up and running with its soda fountain-style seating.
"I won't bring my mayonnaise here, I promise," he said, adding that he also would not bring his ice cream to Lady Jay's. "They all cater to different parts of me."
Odd Fellows will be open on 175 Kent Ave. from noon until 9 p.m. or 10 p.m. each day starting later in May, the owners said.
