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New Startup Delivers Late-Night Mini Cakes Via Bikers in Spacesuits

By Andrea Swalec | April 30, 2013 3:48pm

MANHATTAN — The founder of a new West Village-based business says it's high time for a gourmet solution to the munchies.

Greenwich Village and West Village residents can now have chocolatey treats delivered to their doorsteps as late as 2:30 a.m. by a bike-riding deliveryman wearing a spacesuit.

In mid-April, sweets purveyor Lazy Looz launched delivery in "the NYU area" of its bite-sized "no-bake chocolate biscuit cakes," founder and current deliveryman Rakan Ammouri said Tuesday.

With order-in service Thursday through Sunday from 7:30 p.m. to 2:30 a.m., Lazy Looz serves a crowd that skews young.

"Our market is anyone who needs a late-night sugar fix," Ammouri said. "Late-night munchies, that's actually a plus."

About the company's unconventional delivery method, the 27-year-old former banker said only, "I just wanted to be a little different." 

Growing up in Amman, Jordan, Ammouri and his brother Ramzi, 31, learned the recipe for the treat sometimes known as "lazy cake" from their mother. When Ammouri's girlfriend made him the treat last year for his birthday, the idea for the business hit him.

"I wake up at night for a bite of Looz," he said. "And I realized no one knew what it was."

The name for the sweets is a spin on his late mother's name, Leila, Ammouri said.

The mini-cakes made from tea biscuits or cookies, dark chocolate, condensed milk, cocoa powder and butter have the "slight crunch of a biscuit" and the gooeyness of melted chocolate, Ammouri said. They come in flavors including peanut butter, orange and mocha and are sold six to a box for $5.

For now, Lazy Looz delivers between roughly West 15th Street, Broadway, West Houston Street and Hudson Street. But Ammouri wants to bring sweets to more Manhattanites.

"The more demand we see, the bigger we'll get," he said.