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Sugar and Plumm to Open Dainty Village Sweets Shop in Time for Easter

By Andrea Swalec | March 27, 2013 5:21pm

GREENWICH VILLAGE — A sweet new addition is joining the gelato, chocolate and macaron shops on Bleecker Street.

Sugar and Plumm Purveyors of Yumm, the pastry and chocolate seller that Upper West Side residents initially criticized as too "cutesy," is set to open its second Manhattan location at 257 Bleecker St. on Thursday.

A "grab-and-go" version of the uptown restaurant on Amsterdam Avenue, Sugar and Plumm will sell breakfast pastries like almond croissants, Easter candy like chocolate bunnies (starting at $17.50) and macarons in flavors including rosewater, pistachio and banana chocolate ($20 for an eight-piece box).

Owner Lamia Jacobs said she looked forward to joining the foodie-friendly strip of Bleecker Street that includes Murray's Cheese and Amy's Bread.

“The new location will bring the charm and whimsy of the Upper West Side’s location along with our hand-crafted chocolate creations and confections to the infamous New York area," she said in a statement.

The 1,000-square-foot shop at Bleecker and Cornelia streets has purple striped awnings outside and will have purple and white floor tiles inside, to "evoke the feel of French patisseries," a statement from the New Jersey-based company said. Construction was still underway this week.

Before Sugar and Plumm's uptown location opened in August 2012, neighbors slammed its initially planned candy-colored storefront design as "tacky" and "too suburban." The company toned down the facade with more neutral colors, which the Landmarks Preservation Commission approved.

To serve the daytime and late-night crowds, the Village shop will operate Sunday through Thursday from 10 a.m. to 10 p.m., and Friday and Saturday from 10 a.m. to midnight.