HARLEM — Landmarks of Harlem's cultural legacy dot its streets — the Apollo Theatre, the Cotton Club, the Lennox Lounge — and now a new group hopes to boost the neighborhood as an international destination.
The recently-established Harlem Tourism Board launched the "Our Harlem, Your Harlem" campaign on Friday to coordinate between the neighborhood's various businesses and promote them to the world, according a release.
“Harlem has a wealth of historical landmarks and interesting attractions to draw in visitors,” said Eugenia Foxworth, the board's vice president and local real estate executive.
“Our campaign will ensure that Harlem attractions get the attention they deserve.”
The group, largely made up of local business leaders, hopes to start tourism initiatives including establishing neighborhood-wide business promotions, creating special tours and erecting information centers, among other things.
The ultimate goal is to draw local businesses closer together in the hopes that they may all grow more profitable together.
“Harlem is an international community," said Debbie Kops, board member and owner of a local tour company.
"There is room for everyone. Come visit.”