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Kelly Rutherford, Nikki Reed Fete Home Shopping Network Relaunch

By Lisa Marsh | January 17, 2013 8:23am

CHELSEA — This ain't your mother's Home Shopping Network

Kelly Rutherford, Nikki Reed, Miss Universe Olivia Culpo and Adrienne Bailon were among the attendees Wednesday night at Marquee to mark a relaunch of the Home Shopping Network's digital efforts.

HSN personalities like Martha Stewart, Robert Verdi, Thom Filicia, Naeem Khan and Dee (Mrs. Tommy) Hilfiger turned out to hear Alexandra Richards DJ the event.

The relaunch marks a multi-platform redesign that has been in development for more than a year, according to an HSN statement regarding the effort. 

"HSN's platforms now offer a completely new look and feel designed to enhance the online experience and deliver greater shopping ease with a simplified user interface and user-friendly 'shop by category' options," the statement added. 

Visit HSN.com for more.