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Diane von Furstenberg Launches High Line Collection

By Mathew Katz | September 7, 2012 1:26pm

CHELSEA — The High Line's going high-fashion.

Fashion superstar and major High Line donor Diane von Furstenberg has launched a new collection of specialty apparel and accessories for Friends of the High Line, the nonprofit group overseeing the elevated park.

The new line in includes T-shirts, scarves, a hat, tote bag, and magnet designed by von Furstenberg, decorated with the High Line's railroad track logo and a green-and-white heart pattern.

Some of the items are even emblazoned with the tagline, "Dreams come true on the High Line."

Von Furstenberg and her family have long been supporters of the city's elevated park. The Diller - von Furstenberg Family Foundation has pledged a total of $35 million to the High Line over the years, including a whopping $20 million last year to help build the park's third section — the largest gift ever to a New York City public park.

“The High Line is very close to my heart," von Furstenberg said in a statement.

"It is always a pleasure to work with Friends of the High Line, and I am so proud of what they have accomplished in making this park a reality. It has brought so much for our city and our neighborhood, and now the merchandise program keeps us looking toward the future."

Prices on the new merchandise range from $10 to $85, with all proceeds going to Friends of the High Line. The nonprofit provides 90 percent of the operating costs for the park, or roughly $3 million.

The new products are available on the High Line's website and at a new merchandise cart set up on the park at West 16th Street.